Tribal Worldwide puts some pizazz into VW’s new Passat

VW’s Passat has never quite had the marketing it deserves, probably because VW wants to pitch it below its more upscale (and expensive) Audis, aimed at menopausal executives. But this new campaign from DDB’s Tribal Worldwide in London is more like it, for a new version that’s already picked up one ‘Car of the Year’ ...